Wednesday, April 16, 2014

Beer Glass Guerrilla Marketing


With a glut of undifferentiated bankruptcy firms advertising their services in traditional media, it is difficult to stand out with a small media budget.


To generate awareness for the consumer and small business bankruptcy services of Robleto Law, we put ads in a target-rich environment for the financially struggling. The bar. The unexpected ad placement was enhanced when the customer finished his drink — with a message etched into the bottom of the glass.


In only a limited run at a single location, the glasses generated an increase in telephone inquiries, web visits and social conversation for the firm.

For experienced, commercial bankruptcy representation, and a free initial consultation, contact Robleto Law at 412.925.8194 or at

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