Wednesday, April 16, 2014

Beer Glass Guerrilla Marketing

Challenge:

With a glut of undifferentiated bankruptcy firms advertising their services in traditional media, it is difficult to stand out with a small media budget.

Solution:

To generate awareness for the consumer and small business bankruptcy services of Robleto Law, we put ads in a target-rich environment for the financially struggling. The bar. The unexpected ad placement was enhanced when the customer finished his drink — with a message etched into the bottom of the glass.




Results:

In only a limited run at a single location, the glasses generated an increase in telephone inquiries, web visits and social conversation for the firm.



For experienced, commercial bankruptcy representation, and a free initial consultation, contact Robleto Law at 412.925.8194 or at robletolaw.com.



Monday, March 18, 2013

Thursday, August 16, 2012

Something changed.

The foreman fell off the ladder and we had to get a new one.

A new ladder or a new foreman?

The latter.

The latter or the ladder?

The former.

The former or the foreman?


I broke my nose once. Well, it wasn’t my nose, it was some guy’s. And it wasn’t once, it was a pattern of abuse, happening many, many times over many, many years. And it wasn’t just some guy, it was the five-pound mummified fetus of my twin brother growing out of my ass.

Something hurts. It’s my head. When I try to use my brain, it doesn’t feel like there’s a brain there—I expect conscious access to a responsive network of memories, knowledge, experience and intuitions. It doesn’t feel like that. It feels like wet rags.

Try thinking with a bucket full of wet rags sometime.


Sunday, April 15, 2012

Your street is in this ad.

Brands are creating customized experiences by integrating your corner of the digitized world into the story.

Huffy takes you on a trip down memory lane. You pick the lane.
http://www.huffy.com/hometowncruise/


State Farm uses Google Street View and US Geological Survey images to take a big-budget blockbuster right to your doorstep.
http://www.chaosinyourtown.com/




This experience will become even more personalized and seamless. One of the State Farm "State of Chaos" creators said, to do it again, he'd make the experience optimized for mobile, so the robot wouldn't just come to your home address, he'd come to your exact, current GPS location.

Really compelling new ways for brands to entertain and make a significant connection with audiences.

Wednesday, February 29, 2012

Bird Bashing

This Leap Day, I'd like to address a serious subject that affects us all. Hilarious bird collisions.


Fabio's enormous head collides with a bird.




Randy "The Big Unit" Johnson obliterates a bird with a fastball. Not sure what the ruling on the field was, but I'm calling a fowl ball.


Captain Chesley "Sully" Sullenberger hits a flock of birds, inspiring bartenders to create "The Sully" — two shots of Grey Goose and a splash of water.


Thank you for your attention, let's all use this day to reflect on how birds occupy American airspace without any thought to whether Fabio's enormous head might come flying through.

Sunday, October 16, 2011