Brands are creating customized experiences by integrating your corner of the digitized world into the story.
Huffy takes you on a trip down memory lane. You pick the lane.
State Farm uses Google Street View and US Geological Survey images to take a big-budget blockbuster right to your doorstep.
This experience will become even more personalized and seamless. One of the State Farm "State of Chaos" creators said, to do it again, he'd make the experience optimized for mobile, so the robot wouldn't just come to your home address, he'd come to your exact, current GPS location.
Really compelling new ways for brands to entertain and make a significant connection with audiences.